Oi = Hi • Olá = Hello 
I'm Fernanda Didini, an art director based in New York. 

I graduated in design from Universidade Federal de Pernambuco which is an open focus investigating graphic design and industrial design. After 10 years, I've specialized in storytelling. I got directly involved with narratives, doing magazines. I've worked in magazines about science, health and wellness – recognized and awarded worldwide, made in Brazil.

I became art director of Galileu magazine in 2015. The following year, already as design director, the magazine was awarded as the only Brazilian magazine to win a gold medal for Overall Design in the Society for News Design award and medal finalist at Society of Publication Designers – among other awards – which I feel very honored to share with the team.

Before that, I worked at the multinational agency Future Brand. There I was part of the team that created the brand redesign O Boticário. And I was responsible for the art of the communication (B2B & B2C) of Nespresso in Brazil.

Between layouts, magazine covers, infographics, graphics projects, brands, and visual identity, I feel comfortable creating a great project or small changes that make a difference in people's daily lives.

For new projects, say hello :)

Feel free to contact me
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