I've worked as a designer and art director: the best part always is to create a striking image. Putting ideas together, producing props and directing creative teams on a visual design: this is where I do my best work. My process begins with roughs, briefings, moving forward until it shapes up into a great image; either a great still, big sets, moving pictures or stop-motion animations. 

Images have a dialogue also with great typography, great colors and great layouts; they all have a part on enhancing the power of a picture. To organize those elements, for me, it's what being a designer is all about. To put someone's ideas into purposeful and powerful visual language.

Some of the most successful ideas I've worked on are:
Making innovative and fun images for a wellbeing magazine (and winning several American awards, like SPD (Society of Publication Designers)

Running a team of 4 designers, 7 journalists, 1 editor-in-chief and several other teams on running a smooth operation, and being the Creative Director of a magazine about dissent, social progress, and science. Doing covers, huge photo essays and infographics about new ways of loving, fat-shaming, hyper-sexualization, end of democracy: the harder and more abstract the theme, the better! Being part also of its redesign, and winning for many years various SPD and SND awards. Turning the magazine also more into a unified brand, overlooking its digital version.

Building visual grammars for different and very peculiar brands: NGOs, crafting start-ups, Soccer TV programs, and publications about anxiety and depression. Logos, animation, editorial and brand books.
CONTACT
fernandadidini@gmail.com

AWARDS
2017
SND - Society for News Design

Gold medals
"Overall Design" Galileu magazine
"Section Design" (Dossiê) Galileu magazine

Awards of Excellence
"Section Design" (Antimatéria) Galileu magazine
"Story Design / Features" (Brazil in the 19th Century)
"Story Design / Features" (Circus of Horrors)
SPD - The Society of Publication Designers
Medal finalist in the category DataViz
"Dead Sea" published in Galileu magazine in the august 2016 issue.

2016
SND - Society for News Design

Silver medal in the category of Redesign overall magazine 
Galileu magazine


SPD - The Society of Publication Designers
Merit winner in the category of entire issue
"Gender" published in Galileu magazine in the November 2015 issue.

Merit winner in the category of section redesign
"Dossiê: vagina" published in Galileu magazine in the December 2015 issue.

Merit winner in the category of FOB / BOB section
"Antimatéria" published in Galileu magazine in the nov and dec 2015 issue. 



2015
SPD - The Society of Publication Designers

Medal finalist in the category of illustration story
"Muita Alma Nesta Hora" published in Bons Fluidos magazine in the June 2014 issue.


SND - Society for News Design
Two Awards of Excellence in the category of multiple illustrations. 
"Muita Alma Nesta Hora" published in Bons Fluidos magazine in the June 2014 issue.
"O Que Aprendi Com Meu Pai" published in Bons Fluidos magazine in the august 2014 issue.


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