I was responsible for new brand identity for CraftJam, a company focused on hosting events geared towards teaching arts and crafts for small gatherings and corporate events.
I've created a complete style guide: a new typographic system, templates for a series of different print materials but also social media assets. I've also developed a photographic style guide, making it easier to maintain the same look and feel across different shootings.
The system made it easier to follow the same look and feel across all projects: from brochures highlighting all courses, print materials for the classes, up to signage for a pop-up store.
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