CraftJam
I was responsible for developing the new brand identity for CraftJam, a company that hosts events focused on teaching arts and crafts for both small gatherings and corporate events. I created a comprehensive style guide that includes a new typographic system, templates for various print materials, and social media assets. Additionally, I developed a photographic style guide to ensure a consistent look and feel across different photo shoots. This system streamlined the process of maintaining a cohesive aesthetic across all projects, from brochures that highlight the available courses to print materials for classes and signage for pop-up stores.

Credits
Nora Abousteit, Strategy
Päivi Kankaro, Photos