Branding: Narrativas

The Narrativas brand was created to represent a network of communication professionals that works to guarantee and expand rights. From the construction of knowledge and spaces for debate, it highlights the importance of communication in social transformation, strengthening organizations focused on the common good.

Narratives is created as a way of providing communication and dialogue of polarized scenarios, facilitating and showing the power of speech, exchange and reflection.

What I did
I created and designed all the visual concept for Narrativas. I developed the Brand Book – graphic design and text for the guideline rules. I also art directed the illustrations.
Illustration – Ana Matsusaki
I co work with the Fundação Maria Cecília Souto Vidigal to define the brand concept.