Branding: Narrativas
The Narrativas brand was established to represent a network of communication professionals dedicated to promoting and expanding rights. By fostering knowledge and creating spaces for debate, the brand emphasizes the vital role communication plays in social transformation and supports organizations that focus on the common good. Narrativas was designed to facilitate dialogue in polarized environments, highlighting the power of speech, exchange, and reflection. I created and designed the entire visual concept for Narrativas, developed the Brand Book with graphic design and guidelines, and also served as the art director for the illustrations.
Credits
Ana Matsusaki, Illustration
I co-work with the Fundação Maria Cecília Souto Vidigal to define the brand concept.